2014 President’s Message
The VPPA 2014 Convention is almost here. Months of preparations have converged into an exciting week of comraderie where educational classes will be presented and captivating speakers will share their diverse knowledge of photographic styles and techniques for our benefit. We are proud to announce that our coordinator, Stephanie Adams, has done a fantastic job of assembling an array of popular speakers whom are second to none. Expect to be dazzled by the information they have to share.
From its earliest beginnings in 1898, the VPPA has offered a platform for professionals to improve their craft and become more successful in their daily business operations. An examination of the history of our organization outlines many changes its 110-year existence. At times, the multitude of changes bought frustrations and challenges. Even today, we continue to endure difficult times within our profession. When faced with those challenges, I often refer to a book written by Robert Fulghum entitled All I Need to Know I Learned In Kindergarten. The content of the book talks about playing fair, putting things back where we found them, living a balanced life, and sticking together. The most valuable lesson the author cites in his book is “share everything.” As VPPA members, we are exceptional at doing just that. We freely share our knowledge, equipment, and even personnel when needed. I constantly find myself learning valuable lessons and business pointers from long-time VPPA members as well as discovering creative ideas and tips of the trade from the newest members in our industry. The author discloses that everything he once learned in his elementary classroom is also applicable in today’s expansive world.
Fulghum’s ideas suggest that we can enhance our photographic skills from the instructions offered in our first school primer. The storyline in Dick and Jane taught us to “LOOK”. As photographers we are always “looking” for a subject, a moment to capture, and history to preserve. As we “look” into our past, we see the great heritage our association has afforded us. Now as we set our sights toward the future and “look” eagerly with anticipation toward a great convention agenda, we can seek to learn more skills in our ever-changing profession that will carry us through another year.
As we are reminded each day, our profession is and will always be a developing process. Motivate, improve, and enhance yourself through the opportunities that this year’s convention has to offer. Support the VPPA and it will support you!