Recognizing that all benefits and services are dependent on healthy and increased membership
Continue with a more sophisticated approach reducing membership attrition levels and improving recruitment efforts
Give particular attention to improving retention among third- and fourth-year members
Audit existing member benefits and consider ways to create greater value through enhanced benefits
Learn how to tap into and monetize the people hitting our website and social media every month
Further develop a comprehensive social media strategy designed to engage members in a much greater way, including significant social media groups and outlets where we currently have no presence
Education – To create, maintain and promote educational content for photographers of all skill levels, focusing on the core needs of photographic professionals, while also integrating training on current trends and technology in the industry. VPPA should inspire member to desire to grow and learn more through our education and promote a lifetime of learning.
Integrate all of VPPA’s educational offerings into a central resource
Create a system that allows potential members access to “freemium” content to engage audiences outside of the current membership
Offer and enhance photographic evaluations at the state affiliate level that exceed the needs of the membership by recognizing photographic excellence, providing education through evaluation, instruction, and resources, as well as utilizing current technologies and adapting to trends in the photographic world. All this is done while maintaining the high standard of the Photographic Degree and encouraging membership to always be improving their craft.
Increase unique user participation
Create brand awareness and promote the culture, relevancy and benefits around the degrees that influences and incentivizes members to seek a degree
To provide a venue for the delivery of education, networking opportunities, and meaningful social experiences that enhance the professional photographic community.
Bring decision-making processes in line with those of the for-profit world. Actively cultivate trust among the board and membership.
Governance is the way a group of people do things, the process to use power and authority to influence and enact policy.
Sustainability, we are a PPA Affiliate, incorporated in 1969 but established in 1898.
VPPA will strive to facilitate and enhance economic processes, manage risks, and absorb market changes. Financial decisions are changeable over time and consistent with combinations of the ability to successfully maintain its functions, efficiently manage its expenses, and withstand external potential setbacks all while exhibiting growth.
Investment guidelines and policies are in place as well as board approval before making substantial changes in decisions which affect finances.
VPPA will strive to provide the best possible value to vendors, sponsors and advertisers through conventions, seminars and meetings, newsletters, our website, and our corporate memberships.
We will listen to and value feedback given to us by our industry partners
We are committed to strengthening the industry for the benefit of all of our industry partners
We will continue to be opened to change and innovation as the industry continues to change
Credits & Degrees
Degrees & Credits
Degrees are a vital way for photographers to keep up with the latest the photographic industry has to offer. Official degrees also give you an edge in business. Encourage members to pursue a degree through VPPA.
Credentials identify a member as an outstanding professional imagemaker, worthy of recognition by colleagues. VPPA offers two degrees, Fellow of Photography (FP) and Service of Photography (SP).